Peter Simmons owns an electronic games company. Although Peter's game designers and programmers are very good, it takes 2-3 years to develop a good electronic game. This example illustrates the need for funding or financing referred to as:

Question

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The fact that it takes 2-3 years to develop a good electronic game indicates that Peter's company is facing lengthy product development cycles. This means that it will take a considerable amount of time and resources to bring a product to market, which can create challenges for cash flow and require funding or financing to support development efforts. While personnel costs, marketing costs, and branding costs are all important considerations for a game company, they are not directly related to the issue of lengthy development cycles highlighted in this scenario.

Peter Simmons Owns an Electronic Games Company