Brenda Berry is thinking about starting a computer company. After doing some research, she has decided that the computer industry can be divided into the following product categories: hand-held computers, laptops, PCs, minicomputers, and mainframes. She is now trying to decide which product category she is the most interested in competing in. The process that Brenda is going through is called:

Question

Quizplus · Accepted Answer

Brenda is going through the process of market segmentation, which involves dividing a larger market into smaller segments based on common characteristics or needs. In this case, she is looking at the different product categories within the computer industry and trying to identify where she might best fit in. Market splitting, dividing, and separating are not commonly used terms in marketing, while market subdividing is similar to segmentation but not as commonly used.

Brenda Berry Is Thinking About Starting a Computer Company