One a firm has segmented the market, the next step is to:

Question

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Once the market has been segmented, the next step is to select a target market. This involves evaluating and selecting one or more segments that the firm wishes to serve, based on factors such as market size, growth, profitability, and compatibility with the firm's resources and capabilities. Only after selecting a target market can the firm then decide on a position within the segment, select a critical market, and determine the marketing mix (4Ps) that will be most effective for reaching and serving the selected target market.

One a Firm Has Segmented the Market, the Next Step