________ occurs when two or more separate marketing channels are in conflict over their roles in selling a firm's products or services.

Question

Quizplus · Accepted Answer

Channel conflict occurs when different marketing channels, such as distributors or retailers, have differing expectations of their roles and responsibilities in selling a company's products. This can lead to disagreements over pricing, promotion, and distribution, and may ultimately harm the company's sales and reputation. Disintermediation refers to the elimination of intermediaries in a product supply chain, while marketing clash, channel clash, and channel inconsistency are not commonly used terms in marketing.

________ Occurs When Two or More Separate Marketing Channels Are