A trademark consisting primarily of a surname, such as Jones or Smith, is typically not protectable.

Name: A trademark consisting primarily of a surname, such as Jones or Smith, is typically not protectable.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

According to trademark law, a trademark consisting primarily of a surname is generally considered to lack distinctiveness and is therefore not protectable, unless it has acquired secondary meaning through long-term use and consumer recognition.

A Trademark Consisting Primarily of a Surname, Such as Jones