According to the textbook, the businesses that have the potential to grow the fastest over a sustained period of time are ones that:
A) solve a significant problem or have a major impact on their customers' productivity or lives
B) are cost leaders and are promote themselves aggressively
C) have a major impact on their customers' lives and sell high quality products
D) take advantage of environmental trends and are cost leaders
E) solve a significant problem or sell high quality products

Question

Quizplus · Accepted Answer

Businesses that solve significant problems or have a major impact on their customers' productivity or lives are ideal for sustained growth because they provide a unique value proposition that customers are willing to pay for. These businesses are more likely to have repeat customers and to benefit from positive word-of-mouth marketing, helping them to grow over time. Cost leadership and environmental trends are important factors to consider, but they are not sufficient on their own to ensure sustained growth. High-quality products and strong customer impact are also important factors, but solving a significant problem is more likely to create a sustained growth opportunity.

According to the Textbook, the Businesses That Have the Potential