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Franchising Is a Form of Business Ownership in Which a Firm

Question 19

Multiple Choice
Franchising is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business to other business in exchange for:

Franchising is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business to other business in exchange for:


A) an initial franchise fee and an ongoing royalty
B) an initial franchise fee
C) an equity position in the new business
D) an ongoing royalty
E) an initial franchise fee and an equity position in the new business

Correct Answer:

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