Clark Jensen recently opened a Planet Smoothie franchise. So far, he is very satisfied with Planet Smoothie because in exchange for an initial franchise fee and an ongoing royalty payment, Planet Smoothie has provided Clark a formula for doing business along with training, advertising, and other forms of assistance. Clark purchased a ________ franchise.

Question

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Clark purchased a business format franchise, which is a type of franchise that provides the franchisee with a complete system for doing business, including a proven business formula, training, ongoing support, and the use of the franchisor's trademark and brand identity.

Clark Jensen Recently Opened a Planet Smoothie Franchise