Clothing boutiques and specialty shops often start because there is a need for a particular product, but large retailers like Wal-Mart and Costco can't sell enough of the item to stock it on their shelves. If a clothing boutique started to sell designer clothes or clothing for hard-to-fit people because the clothing wasn't being offered by a larger retailer, the best way to describe how that idea was recognized is ________.

Question

Quizplus · Accepted Answer

Finding a gap in the marketplace describes identifying a need or demand for a product or service that is not being met by larger retailers, and starting a business to fill that gap.

Clothing Boutiques and Specialty Shops Often Start Because There Is