Cynthia Jones recently surveyed 200 of her classmates to get a sense of the demand for a new software product she is working on. Collecting data via a survey you administer yourself is referred to as ________ research.
A) direct
B) derivative
C) primary
D) secondary
E) initial

Question

Quizplus · Accepted Answer

Primary research involves collecting data directly from the source, such as through surveys, interviews, or observations. In this scenario, Cynthia is surveying her classmates herself, making it an example of primary research.

Cynthia Jones Recently Surveyed 200 of Her Classmates to Get