Movie theaters would make more money if they offered students the same type of discounts on popcorn that they do on admission.

Question

Quizplus · Accepted Answer

Movie theaters typically make a significant portion of their profits from concessions like popcorn, where the markup is very high. Offering discounts on these items would likely reduce their overall profit margins, as the cost of goods sold (e.g., the popcorn, oil, and flavorings) remains constant, while the revenue from each sale decreases.

Movie Theaters Would Make More Money If They Offered Students