Nike Has Used Michael Jordan to Create the Impression That

Nike has used Michael Jordan to create the impression that Air Jordan basketball shoes are superior to any other basketball shoe. Nike is attempting to

A) differentiate Air Jordan basketball shoes from other types of basketball shoe.
B) lower the marginal cost of producing Air Jordan basketball shoes.
C) sell fewer Air Jordan basketball shoes so they can raise the price.
D) convince consumers that Air Jordan basketball shoes are identical to other basketball shoes.