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In the Mid 1990s, Coke Introduced a New Soda in the Soft

Question 50

Multiple Choice

In the mid 1990s, Coke introduced a new soda in the soft drink market. Coke then used a new advertising campaign to associate the new soda with youth and strength. Coke was trying to


A) shift the demand curve for competing soft drinks to the left.
B) create a perfectly competitive market for soft drinks.
C) maximize its per unit costs through advertising.
D) lower the market price of soft drinks.

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