Recall the Application about the 1998 merger between Pennzoil and Quaker State to answer the following question(s). The merger resulted in a company with a market share of 38 percent: 29 percent from Pennzoil and 9 percent from Quaker State.
-Recall the Application. A recent study concluded that following the merger between Pennzoil and Quaker State, the market share of Pennzoil products ________ and the market share of Quaker State products ________.

Question

Quizplus · Accepted Answer

The market share of Pennzoil products increased from 29 percent to 38 percent (resulting from the merger), while the market share of Quaker State products decreased from 9 percent to 0 percent (as they were merged with Pennzoil). Therefore, Pennzoil's market share increased and Quaker State's market share decreased.

Recall the Application About the 1998 Merger Between Pennzoil and Quaker