The Barringer/Ireland Business Model Canvas consists of ________ major category(ies) and ________ parts.
A) 1; 12
B) 3; 9
C) 6; 18
D) 4; 12
E) 2; 6

Question

Quizplus · Accepted Answer

The Barringer/Ireland Business Model Canvas consists of 4 major categories (Customer Segments, Value Proposition, Channel, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure) and 12 parts (as described in the book "Entrepreneurship: Successfully Launching New Ventures" by Bruce Barringer and Duane Ireland).

The Barringer/Ireland Business Model Canvas Consists of ________ Major Category(ies)