A firm's ________ market is a place within a larger market segment that represents a narrower group of customers with similar interests.
A) aspirational
B) ambitious
C) constrained
D) target
E) objective

Question

Quizplus · Accepted Answer

A target market is a specific group of customers that a business aims to reach with its products and marketing message. It is a narrower group of customers within a larger market segment with similar needs, interests, and characteristics. Aspirational, ambitious, constrained, and objective do not accurately describe a market segment.

A Firm's ________ Market Is a Place Within a Larger