Terry Washington recently started a new firm in the financial services industry. Prior to starting his firm, he spent considerable time doing research on the potential of the industry. The research that Terry was doing is called ________ analysis.

Question

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Industry analysis involves researching and analyzing the potential of a specific industry, including factors such as market size, competition, and trends. This type of analysis helps entrepreneurs like Terry understand the market they are entering and identify opportunities for growth and success.

Terry Washington Recently Started a New Firm in the Financial