Kellen West recently launched a firm in the fruit drink industry, and has already exported his fruit drinks to 11 different countries. One thing that Kellen's firm is doing is that it is varying the tastes of the fruit drinks it sells on a country-by-country basis to meet the demands of the local markets. Kellen's firm is pursuing a ________ strategy.

Question

Quizplus · Accepted Answer

Kellen's firm is varying the tastes of its fruit drinks on a country-by-country basis to meet the demands of local markets. This is a characteristic of a multidomestic strategy, which involves tailoring products or services to meet the specific needs and preferences of local markets.

Kellen West Recently Launched a Firm in the Fruit Drink