Karen Simon recently purchased a digital camera. She considered three cameras-a Sony that was priced at $239.00, a Canon priced at $319.00, and a Nikon priced at $399.00. Karen couldn't tell much difference between the cameras, so she bought the Nikon, figuring that because it was the most expensive of the three, it must be the best. According to the textbook, Karen was making a ________.

Question

Quizplus · Accepted Answer

Karen assumed that the Nikon, being the most expensive, must be the best quality. This is an example of price-quality attribution, where consumers assume that higher prices indicate higher quality.

Karen Simon Recently Purchased a Digital Camera