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You Work for a Marketing Firm and Have Been Asked

Question 52

Multiple Choice

You work for a marketing firm and have been asked to develop a mass media prevention strategy that has never been used.What will it be?


A) one that tailors campaign messages at a population of drug users
B) one that will raise knowledge levels
C) one that focuses on decreasing the incidence of driving under the influence
D) one that involves short slogan-type messages

Correct Answer:

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