Some firms feel that they can better appeal to their customers if they can advertise that they are the "Number 1 firm" in their industry. This sentiment is motivated by the reason for growth labeled ________.
A) economies of scope
B) need to accommodate the growth of key customer
C) economies of scale
D) market leadership
E) influence, power, and survivability

Question

Quizplus · Accepted Answer

The sentiment of wanting to advertise as the "Number 1 firm" in the industry indicates a desire for market leadership, which is a reason for growth.

Some Firms Feel That They Can Better Appeal to Their