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Megan Johnson Owns a Kitchen and Bathroom Cabinet Company

Question 75

Multiple Choice

Megan Johnson owns a kitchen and bathroom cabinet company. Her market research is telling her that she is taking business away from the large home improvement stores in her trade area. One thing that Megan is worried about is that the large stores might fight back by lowering their prices, which hurts everyone except the consumer. The day-to-day challenge of firm growth that this example is referring to is ________.


A) quality control
B) price stability
C) capital constraints
D) cash flow management
E) benchmarking

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