A survey is conducted among the customers of a supermarket chain.This survey reveals that the majority of these customers prefer to buy Lia, a brand of soap, because they feel that the company Lia Products Inc.has created a product that is of worth to the customers.The reason for the customers' preference is because the company constantly delivers what it promises.In this scenario, the factor that has made the brand of soap named Lia popular among these customers can be best categorized as _____.
A) value
B) rarity
C) inimitability
D) prestige

Question

Quizplus · Accepted Answer

The survey suggests that the customers prefer to buy Lia soap because they feel the company has created a product that is of worth to them. This indicates that the factor that has made the brand popular among these customers is the value they receive from the product. Option B) Rarity, C) Inimitability, and D) Prestige are not relevant in this scenario.

A Survey Is Conducted Among the Customers of a Supermarket