Venus Inc. is a large firm that sells several healthcare products such as bathing soaps, shampoos, body creams, and baby products. Each of these products has its own customer base. Individually, each of these products has upheld unique approaches to establish and maintain competitive advantage over its own rival companies that sell similar products. Which of the following strategies does Venus Inc. use for its products?

Question

Quizplus · Accepted Answer

The description provided clearly indicates that each of Venus Inc.'s products has its own customer base and unique approach to competitive advantage. This suggests that Venus Inc. uses a business unit strategy, which involves developing strategies for each individual business unit within the company. This allows for flexibility in responding to the specific needs and challenges of each product line. The other choices are less likely to be applicable based on the information provided.

Venus Inc Is a Large Firm That Sells Several Healthcare Products