Movement into adjacent markets by a firm along its own value chain can be best termed _________.

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Movement into adjacent markets along a firm's own value chain is typically referred to as vertical integration. This involves expanding into markets that are either upstream or downstream in the value chain, with the goal of gaining greater control over the supply chain and reducing costs. Horizontal specialization refers to a firm narrowing its focus on a single aspect of the value chain. Horizontal diversification involves a firm entering into new and unrelated markets. Unrelated diversification is when a company enters into completely unrelated industries or markets.

Movement into Adjacent Markets by a Firm Along Its Own