Movement by a firm along its own value chain in the direction of sales, service, or warranty operations is termed _________.

Question

Quizplus · Accepted Answer

Forward integration refers to the movement of a firm towards sales, service or warranty operations, which are closer to the end customer. This can involve integrating with suppliers or distributors to gain greater control over the value chain and increase competitiveness.

Movement by a Firm Along Its Own Value Chain in the Direction