The movement into an adjacent, or unrelated, market that is not along a firm's own value chain defines the term _________.

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Horizontal diversification is the movement into an adjacent or unrelated market that is not along a firm's own value chain. Vertical specialization refers to a firm focusing on a specific stage of the value chain, while forward and backward integration involve a firm expanding into activities that are either closer or further away from its core value chain activities.

The Movement into an Adjacent, or Unrelated, Market That Is