Marble Cakes Inc., after serving a good number of customers in its home state, has set up business in three other states with additional menu options of cupcakes, donuts, and coffees to generate new customers. This has enabled the company to successfully maintain its corporate strategy. Marble Cakes Inc. is engaging in _________.

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Marble Cakes Inc. is engaging in horizontal diversification by expanding its business in other states and adding new menu options to attract new customers.