Prints Inc., offers visiting cards, brochures, business cards, and personalized greeting cards. It allows customers to choose from a set of modules and create their own designs. Which of the following is being exemplified in this case?

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Quizplus · Accepted Answer

The example is exemplifying the reconfiguration of the value chain to allow for mass customization, as Prints Inc. is allowing customers to choose from modules and create their own designs for their products.