Which of the following statements is true about strategic groups?
A)They identify allies in business groups.
B)The firms within each group are unlikely to target the same customer segment.
C)The firms within each group compete in similar ways.
D)They exclude rivals who share a similar business model.

Question

Quizplus · Accepted Answer

Strategic groups are composed of firms that compete in similar ways. They are differentiated from other groups by their strategic approach rather than by specific product or service characteristics. The firms within each group are likely to target the same customer segment and will compete with each other. Furthermore, strategic groups may contain both allies and rivals who share a similar business model.

Which of the Following Statements Is True About Strategic Groups