Turner Inc., a manufacturer of athletic shoes, decides to assign responsibility to capture a particular market to its functional manager and product manager, wherein both the managers will equally share the assigned responsibilities. The company believes that both strong functional expertise and nuanced product knowledge play vital roles in creating competitive advantage. Which of the following organizational elements is exemplified in this case?
A)Strategy
B)Structure
C)Style
D)Skill

Question

Quizplus · Accepted Answer

This case exemplifies the organizational element of structure, as it involves the assignment of responsibility to functional and product managers, with the belief that their combined expertise will create a competitive advantage.