The CEO of a well-established firm stresses on the need for change in the production pattern for the betterment of the company. He is supported by a group of influential people from all levels in the organization who work to lead the change effort. This is an example of _________.
A)generation of urgency
B)building a guiding coalition
C)creation of a response profile
D)refreezing

Question

Quizplus · Accepted Answer

This is an example of building a guiding coalition, as the CEO is supported by a group of influential people across different levels of the organization to lead the change effort.

The CEO of a Well-Established Firm Stresses on the Need