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Rended Inc

Question 14

Multiple Choice

Rended Inc., a publishing house, launches a unique initiative that involves educating children from poor economic backgrounds. For every product that a customer purchases, Rended would contribute $10 toward this cause. Which of the following best exemplifies Rended's initiative?


A) Incremental innovation
B) Corporate social responsibility
C) Competition response strategy
D) Strategic alliance

Correct Answer:

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