The Savvy Entrepreneurial Firm feature in Chapter 15 focuses on Wahoo's Fish Taco, a franchise organization that offers Mexican food mixed with Brazilian and Asian flavors. According to the feature, one of the things the founders of Wahoo did that has contributed to its success is elect to make Wahoo's ________.
A) a relatively slow growth system, focusing on branding and service quality rather than rapid growth
B) a nationwide system, operating in all 50 states
C) an extremely affordable system to buy into, with a $9,000 original franchise fee and an ongoing royalty of only 2-1/2 percent
D) a niche franchise that is only available in theme parks and food courts of malls
E) a fast growth system to establish a clear first-mover advantage in its niche

Question

Quizplus · Accepted Answer

The founders of Wahoo's Fish Taco elected to make Wahoo's a relatively slow growth system, focusing on branding and service quality rather than rapid growth, which is cited as contributing to its success.

The Savvy Entrepreneurial Firm Feature in Chapter 15 Focuses on Wahoo's