The Partnering for Success feature in Chapter 15 focuses on how franchise organizations can boost their sales while at the same time reduce their expenses. The technique that the feature recommends to achieve these dual objectives is ________.
A) strategic alliances
B) joint ventures
C) outsourcing
D) licensing
E) co-branding

Question

Quizplus · Accepted Answer

Co-branding involves partnering with another brand to leverage each other's strengths, which can lead to increased sales and reduced expenses through shared resources and marketing efforts.

The Partnering for Success Feature in Chapter 15 Focuses on How