Question 1

Rana manages an Italian fashion design company. What would motivate Rana's company to internationalize?

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Question 2

What is an MNE? Give examples to explain the difference between companies that are considered MNEs and those that are not.

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Question 3

Briefly explain the product cycle of smart phones using Raymond Vernon's product cycle theory.

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Question 4

If you had been the founder of Dunkin Donuts, would you have chosen to heavily rely on franchising, the strategy used by Rosenberg, as your entry mode to foreign countries? Or would you have chosen to rely on wholly owned subsidiaries as your foreign entry mode? Why?

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Question 5

Roy is the CEO of a multinational apparel company. How would he conceptualize the strategic role of his firm's foreign operations if he embraced a 'global mentality'? If he embraced a 'multinational mentality'?

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Question 6

Briefly compare and contrast the four mentalities toward internationalization.

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Question 7

Briefly compare and contrast the Uppsala Internationalization Model and the Born Global Model. Under what circumstances is each model most applicable? Give examples to support your arguments.

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Question 8

OfficeWare Corp. is an MNE that produces and sells office equipment. If the company's CEO employs a 'global mentality' toward the strategic role of the company's foreign operations, then we would expect that OfficeWare:

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(a, b, and d would represent multinational, international, and transnational mentalities respectively.)

Question 9

The CEO of Paragon Ltd. wants to take his company international. What are the three big questions he must answer before expanding abroad?

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Question 10

The demand for the Italy-based Sparkly Fashion Manufacturing's unisex pants has been continually increasing. Sparkos, the CEO of the company, intends to take his company international by producing these unisex pants mainly in Italy and selling them in the same way all over the world. Sparkos is operating with a(n):

Accepted Answer

(it is the only mentality that supports "make and sell the same thing, the same way, everywhere")

Quiz 1: Expanding Abroad: Motivations, Means, and Mentalities