In the United States,a large luxury sedan is marketed with the slogan,"Feel good about yourself.Drive a Lexmark." According to broad generalizations surrounding the individualist-collectivist distinction, why might this slogan be LESS successful in Japan?

Question

In the United States,a large luxury sedan is marketed with the slogan,"Feel good about yourself.Drive a Lexmark." According to broad generalizations surrounding the individualist-collectivist distinction, why might this slogan be LESS successful in Japan?

Quizplus · Accepted Answer

Japan is considered a collectivist society where individuals tend to base their self-worth more on group or societal status rather than personal status. Therefore, a slogan emphasizing personal status symbolized by driving a luxury car may not resonate as much with the Japanese market.

In the United States,a Large Luxury Sedan Is Marketed with the Slogan,"Feel