In the emerging international environment,most industries can be categorized as multinational,global or international.

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In the emerging international environment there are fewer and fewer examples of pure global,textbook multinational or classic international industries.Instead more and more businesses are driven to a greater or lesser extent by simultaneous demands for global efficiency,national responsiveness,and worldwide innovation.These are the characteristics of what we call a transnational industry.

In the Emerging International Environment,most Industries Can Be Categorized as Multinational,global