Joanna does not think carefully and deliberately about what a politician says during a debate.Instead,she attends to the politician's winning smile and boyish good looks.Joanna is attending to the ________ route to persuasion.

Question

Quizplus · Accepted Answer

Joanna is not paying attention to the substance of what the politician is saying, but rather superficial qualities like his appearance. This is characteristic of the peripheral route to persuasion, which involves focusing on surface-level characteristics rather than engaging in careful thinking about the message being presented.

Joanna Does Not Think Carefully and Deliberately About What a Politician