Based on the research on audience characteristics,which of the following scenarios best illustrates how Tommy's mood is likely to impact his response to persuasive attempts?
A) When Tommy feels sad, he is more likely to attend to pessimistic messages than to optimistic messages.
B) When Tommy feels sad, he is more likely to attend to optimistic messages than to pessimistic messages.
C) When Tommy feels sad, he is less likely to be persuaded.
D) When Tommy feels sad, he is more likely to be persuaded.
Correct Answer:
Verified
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