The focusing of marketing efforts on highly-defined groups of travelers is a process known in the lodging industry as

Question

Quizplus · Accepted Answer

The process of focusing marketing efforts on highly-defined groups of travelers is known as market segmentation. This involves dividing the market into smaller groups of customers with similar needs or characteristics and then targeting marketing efforts towards those groups. Merchandising refers to the promotion and sale of products or services, revenue management involves maximizing revenue by adjusting pricing and inventory strategies, and shotgun marketing refers to a broad, unfocused approach to marketing that relies on reaching a large audience in the hopes of attracting some customers.

The Focusing of Marketing Efforts on Highly-Defined Groups of Travelers