A subset of customers who have common needs is known as a

Question

Quizplus · Accepted Answer

A subset of customers who have common needs is known as a market segment. This segment can be targeted by businesses to better meet their specific needs and preferences. Option A, target market, is similar but refers to the group a company specifically aims to sell to. Option B, generic market, is not a commonly used term in marketing. Option C, market resource, is also not a commonly used term and does not fit the definition of a subset of customers with common needs.

A Subset of Customers Who Have Common Needs Is Known