The two most commonly used tools to evaluate the effectiveness of a hotel's sales effort are the STAR report and the

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The STAR report is used to measure a hotel's performance in relation to its competitive set in terms of occupancy and average daily rate, while the pace report analyzes the pace of bookings and compares them to previous years. While the P&L, manager's daily, and occupancy forecast are also valuable tools for measuring a hotel's performance, they are not directly related to evaluating sales efforts.

The Two Most Commonly Used Tools to Evaluate the Effectiveness