Two primary advantages a hotel gains by affiliating with a franchised brand are name recognition and

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Affiliating with a franchised brand provides the hotel with the advantage of connecting to the brand's reservation system, making it easier for guests to book rooms and for hotel staff to manage bookings. This can lead to an increase in reservations and revenue. While reduced labor costs may be a potential advantage, this is not the primary advantage of affiliation with a franchised brand. Lower levels of commissions paid to OTAs and the ability to employ temporary workers may also be potential advantages but are not as significant as name recognition and connection to the brand's reservation system.

Two Primary Advantages a Hotel Gains by Affiliating with a Franchised