An active diversity strategy might be pursued as a way of acquiring workers who can help identify a products that might be received favorably by various segments of the marketplace.

Question

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An active diversity strategy can help a company access a wider range of experiences and perspectives that can be valuable for identifying and connecting with different groups of customers. By having a workforce that is diverse, a company may be better able to recognize and respond to the needs and preferences of different market segments.

An Active Diversity Strategy Might Be Pursued as a Way