Which of the following statements related to employment brands is best supported by research evidence?
A) An employment brand can attract applicants even beyond job and organizational attributes
B) Employment branding is largely an unnecessary expense
C) The best features of branding can be captured through vertical synthesis
D) Little or no evidence regarding the effects of employment brands exists

Question

Quizplus · Accepted Answer

Research has shown that an employment brand can attract job applicants based on factors beyond job and organizational attributes. An employment brand can also create a sense of belonging, shape job seeker perceptions, and influence organizational commitment. Therefore, choice A is the best-supported statement. Choices B and D are clearly incorrect, given the abundance of research evidence regarding employment brands. Choice C is not a relevant statement regarding employment brands.

Which of the Following Statements Related to Employment Brands Is