The objectives of an alliance are more difficult to achieve when there is a greater number of joint activities,equity cross-holdings and cross-functional coordination.

Question

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The objectives of an alliance are more difficult to achieve and the likelihood of problems arising is increased in the case of more complex alliances characterized by a greater number of joint activities,the existence of equity cross-holdings and the need for cross-functional coordination.

The Objectives of an Alliance Are More Difficult to Achieve