Given That Alliances Are Typically Formed Between Two or More

Given that alliances are typically formed between two or more corporate entities that are also operating pre-existing businesses, alliance managers need to be flexible. These managers must accept that the alliance's performance objectives will necessarily be moderately ambiguous. But, these same managers can be assured that the formal, written agreement between the alliance partners can be frequently referenced as a type of "rule book" that can be used to resolve any disputes in the alliance.