Two key tasks associated with the geographic (country)manager's role as a national defender and advocate are both the responsibility for advocating the subsidiary's role in the MNE's worldwide organization and the responsibility for championing transnational innovations.

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(The geographic (country) manager's role contemplates two distinct but related tasks: (i) defending national differentiation and responsiveness by ensuring that the overall corporate strategies, policies and organization processes are appropriate from the subsidiary's perspective; and (ii) advocating the subsidiary's role in the MNE's worldwide integrated system.The task of championing transnational innovations is typically the responsibility of the worldwide functional manager).

Two Key Tasks Associated with the Geographic (Country)manager's Role as a National