Responsive MNEs contribute to the development of the poorest nations by engaging in all of the following activities,except:
A) creating jobs and wealth.
B) focusing on maximizing profitability.
C) catering underserved customers.
D) investing in developing markets.

Question

Quizplus · Accepted Answer

(In his influential book The Fortune at the Bottom of the Pyramid, C.K.Prahalad argued that MNEs have a responsibility to contribute to development in the poorest nations of the world.In his words, "Big corporations should solve big problems." But he also made the case that in doing so, they can avail themselves of a huge opportunity to access a largely untapped market of 4 billion people.By investing in developing markets, creating jobs, generating wealth, and catering to underserved consumers, Prahalad contends that MNEs have an opportunity to bring into the marketplace millions of consumers who earn less than $2,000 per year.Efforts by MNEs to invest in developing markets and to create jobs and wealth in these markets have been argued to both: (i) contribute to the development of the world's poorest nations; and, (ii) provide MNEs with the opportunity to bring millions of new consumers into the marketplace).

Responsive MNEs Contribute to the Development of the Poorest Nations